Entrepreneurs profiles the company and the owners of small niche businesses along with sharing the challenges and lessons learned. Linda Dela Cruz is the MidWeek website editor and senior writer. She also covers stories for the MidWeek’s Windward Islander.

Below are the last 10 columns written by Linda Dela Cruz

Catering Much More Than Food

Wednesday - March 10, 2010
By Linda Dela Cruz

Yaneth Leialoha specializes in putting together luaus, where the aroma of food wafting from her six-foot grill beckons hungry guests.

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The Family That Tattoos Together

Wednesday - March 03, 2010
By Linda Dela Cruz

Husband-and-wife team Dave and Peggy Sucher have run the gamut with tattoos, from ones that scratch the surface of a person to tattoos that provide a look into the soul of their customer.

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Shooting South Seas Surfboards

Wednesday - February 24, 2010
By Linda Dela Cruz

To Karl Meinhardt, hunting for the just right shot to capture the essence of classic surfboards is what makes his business stand out.

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Giving Creative Youths A New Voice

Wednesday - February 10, 2010
By Linda Dela Cruz

The young hip-hop community has a friend in Nicole “Niki” Kealoha.

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Siblings Strive For Sweet Success

Wednesday - February 03, 2010
By Linda Dela Cruz

Joyce, Danny and Kelly Yeh are keeping it in the family with their Yo Go Krazy shop, where they offer both shave ice and self-serve frozen yogurt.

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Reinventing The Brooch - It’s Hip

Wednesday - January 27, 2010
By Linda Dela Cruz

Women of all ages love bling and are scooping up the decorative jewelry that Jacci Delaneau creates with her company, Hip Heirlooms.

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From The Bassoon To Cartoons

Wednesday - January 20, 2010
By Linda Dela Cruz

Whatever comes to his mind is what Paul Barrett sketches, and these drawings star in his Grin-n-Barrett line of greeting cards.

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A Wiggly Way To Reduce Waste

Wednesday - January 13, 2010
By Linda Dela Cruz

The average family, says Mindy Jaffe, owner of Waikiki Worm Company, creates about four pounds of waste each week.

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Plastic-free Shopping Is In The Bag

Wednesday - January 06, 2010
By Linda Dela Cruz

A home economics teacher at her alma mater Kailua Intermediate, Fran Hewes always shares one lesson she learned the hard way: Don’t sew your own finger!

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The Bottom Line Is Profitability

Wednesday - December 30, 2009
By Linda Dela Cruz

In these tough economic times, businesses need all the help they can get to minimize waste and turn a profit.

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Melanie Wong, Kimberly Leong, Jenna-Lynn Kam, Jasmine Nip and Ivy Yeung
were spotted at the Pearl - March 10, 2010