Entrepreneurs profiles the company and the owners of small niche businesses along with sharing the challenges and lessons learned. Linda Dela Cruz is the MidWeek website editor and senior writer. She also covers stories for the MidWeek’s Windward Islander.

Below are the last 10 columns written by Linda Dela Cruz

Siblings Strive For Sweet Success

Wednesday - February 03, 2010
By Linda Dela Cruz

Joyce, Danny and Kelly Yeh are keeping it in the family with their Yo Go Krazy shop, where they offer both shave ice and self-serve frozen yogurt.

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Reinventing The Brooch - It’s Hip

Wednesday - January 27, 2010
By Linda Dela Cruz

Women of all ages love bling and are scooping up the decorative jewelry that Jacci Delaneau creates with her company, Hip Heirlooms.

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From The Bassoon To Cartoons

Wednesday - January 20, 2010
By Linda Dela Cruz

Whatever comes to his mind is what Paul Barrett sketches, and these drawings star in his Grin-n-Barrett line of greeting cards.

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A Wiggly Way To Reduce Waste

Wednesday - January 13, 2010
By Linda Dela Cruz

The average family, says Mindy Jaffe, owner of Waikiki Worm Company, creates about four pounds of waste each week.

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Plastic-free Shopping Is In The Bag

Wednesday - January 06, 2010
By Linda Dela Cruz

A home economics teacher at her alma mater Kailua Intermediate, Fran Hewes always shares one lesson she learned the hard way: Don’t sew your own finger!

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The Bottom Line Is Profitability

Wednesday - December 30, 2009
By Linda Dela Cruz

In these tough economic times, businesses need all the help they can get to minimize waste and turn a profit.

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Nailing A Pretty Colorful Career

Wednesday - December 23, 2009
By Linda Dela Cruz

Kali Gregory is a big fan of nail salons. After all, she says,women like to feel pretty.

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It’s Not Christmas Without Santa

Wednesday - December 16, 2009
By Linda Dela Cruz

It’s not easy being Santa Claus.

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Keeping An Eye On Real Estate

Wednesday - December 09, 2009
By Linda Dela Cruz

Adam Lee started Broker’s Eye as a hub of real estate so he’d have his hands and eyes on the latest details to better figure out what the next trend is.

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The Place For Drapery And Design

Wednesday - December 02, 2009
By Linda Dela Cruz

Marc Miyahira’s company Kreative Kamaaina manufactures custom drapery for homes and businesses. The firm also offers other home-furnishing products, such as bedding, shower curtains, mini-blinds and even remote-controlled window treatments.

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Andrew Rodrigues, Layne Nakano, Jeffrey Wong, Leighton Bareng and Reece Miller
were spotted at the Hawaiian Brian's Billiards