ShopThis! Then Recycle Old Stuff

The entire world is a shopping cart … so to speak. Shoppers, beware: ShopThis! is the next level of instant gratification for your convenience and a pure shopping paradise (not to mention more of a danger for impulse buying and credit card debt!). It turns your digital magazine (on your tablet) into a virtual store. As you’re reading, you can purchase featured products directly without leaving your page.

“As consumers embrace a more digital lifestyle, the way they shop and pay for things is changing, says Garry Lyons, chief innovation officer for MasterCard. “Today’s consumer should not have to think about the shopping process – when they see what they want, they should be able to get it, as quickly as possible. ShopThis! turns this into a reality. You see a product, click to put it in your shopping cart, and check out, simply and safely.”

This in-content purchasing feature works with MasterCard’s MasterPass initiative for digital and mobile payments. Among other applications, you can use your smartphone as a credit card. ShopThis! is being pushed in conjunction with publisher Conde Nast and, initially, WIRED. We’ll see this in more of their publications in the near future.

This in-content purchasing feature will debut in the November iOS issue of WIRED, available this week.

As you go through the pages of this edition, you’ll be able to shop the enabled pages, which are fulfilled by shopping, the first official retail partner.

“The ShopThis! with MasterPass technology allows us to experiment with how readers can go from product discovery to ownership, without ever putting the issue down,” says Howard Mittman, VP and publisher of WIRED. “Our goal is to deliver the ability to purchase from WIRED seamlessly, and this relationship represents a crucial first step in converting our content to commerce.”

The best way to try ShopThis! is to see the next digital WIRED.

Recycle Your Electronics Oct. 19

Consumer electronics manufacturers and community partners will host two recycling events this weekend.

WHAT: Two one-day opportunities to recycle consumer electronics. These events are free and open to the public. Accepted items include computer equipment, televisions, mobile devices and many more consumer electronics devices. Recycling is an important resource management issue and consumer electronics contain metal, plastic and glass that can be used in new products. Once a device is no longer being used, it’s important that it be recycled responsibly.

WHEN: Saturday, Oct. 19

WHERE: Kaimuki High School (2705 Kaimuki Ave.), as part of the 10th annual community cleanup for many items beyond electronics, from 9 a.m. to 1 p.m.

Kapolei Middle School (91-5335 Kapolei Parkway) from 1 to 5 p.m.

EVENT SPONSORS: Funai Corp. Inc., Hitachi America Ltd., Imation, JVC America, Mitsubishi, Orion, Panasonic, P&F, PLR IP Holdings (Polaroid), Sanyo Manufacturing Corp., Sharp, Toshiba and VIZIO.

In addition to these events, Consumer Electronics Association (CEA) encourages all Hawaii residents to recycle their unwanted or unusable consumer electronics at manufacturer-sponsored collection locations and at regularly scheduled collection events throughout the state. Visit CEA’s newest technology tool and type in your ZIP code to find the electronics recycling collection location nearest to you. The website also features a list (updated quarterly) of electronics recycling collection events by county at While on the website, you can learn about eco-friendly recycling options and find tools that support the responsible purchase, use and recycling of consumer electronics.