Island Yumi

Island Heritage introduces Island Yumi, a Hawaii brand of clothing, stationery, gift items and accessories featuring cute, fun and lovable characters for girls of all ages.

“The characters include six young girls who are all friends living and growing up in Hawaii: Aloha, Mai, Mele, Pua, Hoku and Ono,” explains Lynne Madden, executive vice president of The Madden Corporation, the parent company of Island Heritage. “Each character has her own unique personality, and they all carry a message of aloha for others, self-acceptance and the joy which makes childhood magical.”


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Kassidy Yago: Island Yumi 'Mele' T-shirt in aqua $20 and ponytail holders $9.95 (set of two)

The inspiration for the concept of Island Yumi is credited to president and CEO Dale Madden, who wanted to capture the many special things about Hawaii in a fresh and unique way. Their team of talented artists and designers then brought the adorable characters to life, illustrating them in a whimsical manner inspired by Japanese animation.

“We actually thought about our own daughters and what it was like for them growing up here,” adds Lynne. “And we came up with Island Yumi as a fun and playful way to capture that joy.”

New Island Yumi plush dolls will be arriving in stores within the next few weeks, and Madden says they are continuously developing new products and more items, including a coloring and activity book, as well as a story-book.

Island Yumi is available at more than 50 locations, including hotel gift shops throughout the state, California and Japan, and online at On Oahu, Island Yumi clothing and gift items can be found at The Islands’ Best, Marine Corps and Navy Exchanges, Hilo Hattie (Nimitz and Ala Moana), Little People Hawaii, Pineapples Boutique, JW Marriott Ihilani Resort and Spa at Ko Olina, Marriott’s Ko Olina Beach Club, Dole Plantation and Polynesian Cultural Center.

Island Yumi gift items also can be found in stores throughout Hawaii that carry Island Heritage, including Longs Drugs, Walmart, Kmart, Walgreens, Don Quijote, Sears, Target, Army Exchanges, Honolulu International Airport gift shops and ABC Stores. For more information, visit or call 564-8853.