We Are Iconic

Nate and Shie Clark

Nate and Shie Clark

After running an online boutique for eight years, Shie Clark decided it was time to connect with her customers directly and opened We Are Iconic at 1236 Waimanu St. (across from Ala Moana Center and Kissaten Cafe), along with husband Nate.

“The thing that we have been hearing most from our customers is that there is nothing else like us,” note Shie and Nate, who moved to Hawaii last year from Japan. “They feel as if they are in New York, L.A. or Tokyo. Our target is the more urban, city-style women who fit a cool, edgy and sophisticated look.”

We Are Iconic, which opened last December, offers a great collection of the latest fashions from New York, L.A., Europe and Australia. Some of the brands you’ll find are Cameo, James Perse, Current/Elliott, Eugenia Kim, Joie, Elizabeth and James, Clu and Paper Denim & Cloth.


Image 1 of 9

Sierra Vaughn: Paper Denim & Cloth 'Wolcott' tee in fog $85, Current/Elliott 'The buddy trouser' in vintage army with stripe $228, Joie 'Kidmore' slip-on sneakers $190

Shie, who was born and raised in Japan, has a background in makeup, hairstyling and wardrobe styling. She also studied marketing and business at University of California-Santa Barbara, and previously owned the online boutique

Nate is originally from California and worked in sales for Bosch Diagnostics, Axia Payment Technology & Commerce Solutions. He also enjoys photography and takes most of the photos for the store’s web-site.

For more information, visit or call 462-4575. Also, follow them on Instagram @weareiconic_honolulu.