Tidepool Love Jewelry

Romeo Collado photo

Romeo Collado photo

Jen Kunishima Sarsuelo of Tidepool Love Jewelry has had a love for creating jewelry since she was just 5 years old. She grew up in the jewelry business with her family all helping with her mom’s jewelry company Manoa Designs. Sarsuelo, who attended Punahou School, University of California-Berkeley and University of Hawaii William S. Richardson School of Law, eventually became a licensed attorney in Hawaii and an entrepreneur. She owns 10 retail stores, including several locations of Native Books & Beautiful Things (now Na Mea Hawaii), Hawaii Doggie Bakery & Gift Shop and Cottage by the Sea, and most recently Tidepool Love Jewelry, which she started five years ago.

Her jewelry line has become a favorite for locals, tourists and even Hollywood. According to Sarsuelo, TV show Revenge picked up her entire line for its third season, as well as Hart of Dixie with Rachel Bilson and White Collar with Tiffani Thiessen. Her Pineapple Country ring also will be featured in People StyleWatch, and her keiki/mama jewelry has been seen nationally in Fit Pregnancy and Pregnancy & Newborn magazines.


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Haylee Shay Sarsuelo: Tidepool Love 'Large Salty Kisses' keiki necklace $185, 'Keiki Golden Wishes' necklace $60, 'Baby Love' bangle $60 and assorted keiki bangles with shells and Tahitian pearls $60 to $90

Sarsuelo’s jewelry line is inspired from time spent at her family’s North Shore beach home and with her young children. She carves in jewelers wax and enjoys casting ocean-inspired pieces in precious metals, such as sterling silver and 14kt gold.

“Tidepool Love only uses precious metals, exquisite Tahitian pearls, top-quality semi-precious and precious stones, and, of course, shells from Hawaii, including the coveted sunrise shell,” says Sarsuelo, noting that her promise to never skimp on quality or materials is a gesture of respect to her family of jewelers.

Tidepool Love Jewelry is available at Cottage by the Sea, as well as in more than 30 stores throughout Hawaii and the U.S., including Sand People and Maui Clothing Co. Also, just in time for Christmas, the public is invited to Tidepool Love’s friends & family trunk show Dec. 6 at Cottage by the Sea in Ward Warehouse from 5 to 8 p.m. Enjoy 25 percent off the entire line, and $500 worth of jewelry will be given away during the event. Also, Sand People in Waikiki will be having a two-week Tidepool Love trunk show starting Dec. 4.

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Photos by Leah Friel
Make up for Kelsey Campbell and Marlie Hinshaw by Nathalie Kim of Salon Cookie Couture // Make up for Caity Owen by Brittany Dupee of Salon Cookie Couture // Hair by Colleen Ikari of Salon Cookie Couture