Hello Beautiful may be one of Downtown Honolulu’s best kept fashion secrets. The boutique, located at 820 Fort Street Mall, has been dressing Downtown women for more than 19 years, but it’s not just for the stylish businesswoman.

Katie Haines

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Katie Haines: Tango turquoise short-sleeve top $49, Glima turquoise tie-dye skirt $66, turquoise feather earrings $12 and chunky crystal bracelets $16 (set of two)

“Women come to us when they are looking for something different,” says owner Carol Hiura. “We are known for having that sophisticated, edgy look, as well as having a variety of the classic basics for work and versatile travel wear. Clothes with quality, fit and easy care are most important, as well as being reasonably priced.”

The store carries popular brands such as Glima, Cutloose and Clara S., as well as lines exclusive to Hello Beautiful that are made in Korea, Japan and Canada. You’ll also find a great selection of accessories, including jewelry, belts and scarves, along with an assortment of interesting small gift items. Hours are Monday through Friday from 9 a.m. to 5 p.m., and Saturdays from 10 a.m. to 2 p.m. On weekdays, city municipal parking is available at Harbor Court. On Saturdays, $2 flat rate parking at Oceanit Center on Queen Street. For more information, call 524-9122.