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Foodland Promotes Eating Local

Buying and eating local supports Hawaii farmers and businesses — and now local grocer Foodland wants to give shoppers an extra initiative to keep things in the community with its Eat Local Tuesdays campaign.

The initiative kicked off Jan. 20, and now is in effect at Foodland stores statewide, including Mililani, Laie, Pupukea and Wahiawa.

Customers must first take the Eat Local Tuesdays pledge at a checkout counter or online at foodland.com. Every purchase made on local products Tuesdays henceforth will receive double Maika‘i points.

Qualifying products are labeled with new orange “locally grown” or “locally made” signs.

Each week, spotlight items focus on a product and its producer, and include a special recipe for that ingredient. There also are weekly deli and poke specials.

Local high schools also send students to serve as “Foodland Local Ambassadors,” giving out free samples of local fare to customers.

“Our customers know that buying local food is good for them and our community, and we want to do all we can to support their efforts,” said Jenai S.

Wall, chairman and CEO of Foodland.

For more information, or to sign up for the Eat Local Tuesdays email newsletter, visit foodland.com.