The Fall Fashion Event at Ala Moana Center

Ala Moana Center presents The Fall Fashion Event Sept. 12-14 featuring a weekend of fashion shows, a gift-with-purchase promotion, a chance to win a luxurious Beijing getaway for two, and more. Participating merchants also will have in-store demonstrations, exclusive products, special offers and deals.

Festivities kick off at 5 p.m. Sept. 12 with cupcakes, DJs throughout the Center and a special gift for the first 500 customers.


Image 1 of 9

Justine Godfrey: Unif oversized knit cardigan $105, Gillia white graphic tee $44, Spiral Girl overall skirt $66, Emily Blue asymmetrical earrings $118 (all from Spiral Girl)

Fashion shows will take place at Centerstage and are scheduled as follows:

Friday, Sept. 12
6 p.m. Reyn Spooner
Saturday, Sept. 13
noon Ann Taylor
1 p.m. Banana Republic
2 p.m. Diane von Furstenberg
3 p.m. CH Carolina Herrera
4 p.m. Cache
5 p.m. Old Navy

Sunday, Sept. 14
noon Spiral Girl
1 p.m. Macy’s
2 p.m. bebe
3 p.m. Valerie Joseph
4 p.m. Pepsi Fashion Show featuring custom designs by Honolulu Community College students

Shoppers who redeem $200 in Ala Moana Center store and restaurant receipts, dated Sept. 12-14, will receive an exclusive clutch (pictured above) by local designer Jana Lam. Receipts can be redeemed at the Customer Service Center.

Also, try your luck and enter for a chance to win a getaway for two to Beijing, including roundtrip airfare for two on Hawaiian Airlines, a four-night stay at Four Seasons Hotel Beijing’s Ambassador Suite, and a $500 Ala Moana Center gift card. Shoppers can submit their entry form Sept. 6-14 on Mall Level 2, near Louis Vuitton or by visiting

During The Fall Fashion Event, Ala Moana Center also will be accepting donations on behalf of Dress for Success Honolulu. Shoppers are encouraged to bring classic suits and separates, dresses, jackets and sweater sets, handbags, accessories and shoes, unused cosmetics, creams and toiletries to participating merchants and enjoy special discounts and offers at select retailers.

For more information, visit