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Baby Soul Hawaii

Driving down Pensacola Street near Ala Moana, there’s a cute little boutique to the right called Baby Soul Hawaii offering a nice selection of resort wear-type fashions, including designs by popular brands Indah and Tiare Hawaii, as well as a great assortment of jewelry and accessories.

Store owner Hitomi Ichikawa, who was born and raised in Tokyo, opened the store last October and says the store has a welcoming atmosphere, so customers who step inside will feel like they’ve arrived at a friend’s house.


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Hina Ichikawa: Baby Soul red strapless dress $89, wedge sandals $79, Laakea necklace with sunrise shell $129

The store also carries its original Baby Soul collection, as well as Pink Chicken, Ruth d’ian, Laakea and more.

“We try our best to make it easy for customers to find clothes that will look good on them and feel comfortable while shopping,” says Ichikawa. “We have items for kids, teens and adults, so please come with your family. Also, we sell matching clothes, so come and find your favorite outfits together.”

Baby Soul Hawaii is located at 560 Pensacola St. Ste. 104 (about a block before Queen Street). For more information, visit their Facebook page or call 591-1661.

Photos by Leah Friel