Allison Izu

on December 26, 2012

Allison Izu, known for its premium denim pants, skirts and shorts designed for petite women, has expanded its line to offer a great assortment of casual tops as well.

Founded by local girl Allison Izu Song (Izu is her middle name) in 2007, the clothing company caters to women 5-foot-6 and shorter, and offers a full size run from size 000 to size 14, and two custom inseams – 27-inch and 31-inch. In addition to its premium denim collection, Song has added other fabrications and styles, including black bottoms and maternity denim.

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Maria Grigg: Allison Izu 'Nicole' brush-strokes top $59 and 'Hotel & Smith' jeans in black $138

“I have always loved fashion,” says Song, 35. “I went to UH and took one fashion class and fell in love with draping. I knew it was my destiny. So, I decided to move away to New York City and pursue my dream of becoming a designer, and being petite at 5-foot-2, I knew there was a void in the fashion industry for clothing that fit petite women and flattered their body. I wanted to create a clothing line for me, by me.”

Song, who also is a mom to 2-year-old Olive and 2-month-old Owen, hopes to soon create a line for men and children. “We are working on creating more pieces that are affordable but keep with our love of high-quality fabrics and construction,” she says. “We are now 100 percent made in Hawaii, too.”

Allison Izu can be found in the Nordstrom Petite section, at Collins & 8th and online at allisonizu.com. For more information, call 1-877-IZU-IZU1.

Allison Izu

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