19th & Whimsy
Designer Lauren Hayashibara (pictured at left) introduces her new 19th & Whimsy holiday 2013 collection featuring a great assortment of contemporary tops and dresses in festive colors that can effortlessly go from day to night.
“I wanted to describe a place: 19th & Whimsy is the intersection where contemporary fashion meets an element of whimsy,” explains Hayashibara on the name of her line. “The brand is all about incorporating a whimsical element (whether it’s a print, embellishment or simply a little bit of sparkle in the fabrication) into fun and modern styles. I design and sew all styles, as well as design all printed fabric and screen prints.”
Hayashibara, who was born and raised in Los Angeles, earned a bachelor’s degree in apparel product design & merchandising from the University of Hawaii. She previously worked as an intern at St. John Knits in Irvine, Calif., and as an assistant designer and assistant merchandiser for a lingerie and sleepwear company in L.A.
