Renew your subscription
Business // Entrepreneurs
Alana Folen

Telling A Yarn Of Baby Photo Props

As a mother and entrepreneur, Jenna Esposito is tackling what are perhaps the two most demanding jobs on earth. She founded her business Jennaration Yarns in December 2010, when she decided to turn a hobby into an entrepreneurial endeavor.

“After recently having my daughter, I was looking for something to keep me busy while my boyfriend was working nights, so I taught myself to crochet,” says Esposito. “Having been a fan of newborn photography, I thought that I would try my hand at making props for photographers. It’s taken off, and I really love the creativity and freedom it gives me.”

With Jennaration Yarns, Esposito sells a wide variety of hats, headbands and photography props especially for newborns on her website jennarationyarns.etsy.com. The average cost of her one-of-a-kind merchandise ranges from $20 to $40.

“My business philosophy is to make babies even cuter (as if that could be possible) one hat at a time,” she explains. “Most of my creations are made to order, so it takes a few weeks before I am able to get them to you.

“The great thing about this is that everything is 100 percent customizable. I love when customers give me an idea and we roll with it,” Esposito adds. “Everything is super unique and not to mention made with so much love!”

Esposito caters her business to anyone and everyone but her customer base is generally photographers, new moms and those seeking the perfect gift for baby. As the sole operator of Jennaration Yarns, Esposito devotes countless hours to her craft.

“I’ve been working really hard – a lot of late nights paired with early mornings. But who cares? I wouldn’t give it up for anything,” she says. “The biggest reward from starting my own business has been the opportunity to stay home with my daughter and watch her grow and learn new things every day. I’m forever grateful to everyone who has ever purchased something from me.”

With expansion goals in mind, Esposito is currently brainstorming more designs and is looking forward to working with new photographers.

For more information on Jennaration Yarns, visit facebook.com/jennarationyarns and jennarationyarns.etsy.com.

MidWeek Newsletter
2013-2014 Ilima Awards
EVENTS CALENDAR
Community