Spa Experience, Minus The Cost
By Jennifer Pang
European Wax Center Partner
When my husband told me he wanted us to invest in a waxing franchise, I was a little skeptical. I’d had a Brazilian bikini wax before: NOT pleasant. Inside a tiny room in a hair salon, the wax was too hot, it took forever, and it HURT. So I decided to actually try the European Wax Center (EWC). With its great online reviews and more than 600 locations nationwide, EWC even offers the first wax free, so there wasn’t much to lose in trying.
I easily booked an appointment online while in Fort Lauderdale, Fla., on a business trip. When I arrived, they were ready for me. The guest service associate checked me in, my esthetician introduced herself, and we walked into a room that felt very clean and organized. The décor was sophisticated and spotless, glam yet welcoming with crème walls, red accents and exposed brick on the high arches in the hallway. The wax specialist put me at ease, describing each step of the process thoroughly. EWC’s four-step waxing system uses hard wax instead of strips and was practically painless — my business investment light bulb flickered.
What really sealed the deal for me was when I visited an EWC shop in Cincinnati a month later and had another fabulous wax. The experience at both EWC locations was night and day to my memory of my first foray into waxing. I knew that since I had the same top-notch experience at two very different areas of the country, we would get the same training and quality product if we opened EWC here.
EWC offers 55 different kinds of treatments for men and women. With Hawaii’s year-round beach days, pool parties and tropical fashion sense, everyone can use this service. Most of us don’t have the time or funds to go often to a spa for a high-end wax experience, but don’t want the DIY method from something purchased at the drugstore, either. EWC’s premium quality services and spa experience — yet at an affordable price for all — are sure to be a hit here.
Hawaii’s first European Wax Center is located at 1000 Kamehameha Hwy. at Pearl Highlands Center, next to GameStop, in Pearl City. We plan to open three more locations across Oahu. For more information, call 454-2140 or visit waxcenter.com/hi-pearl-city.