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Business // Roundtable
MidWeek Staff

Family Business Is In Full Bloom

By Celeste Nakamoto-Farinas Owner of Beretania Florist

These days, it’s difficult to call a business that gives you personalized service and attention. For 75 years, Beretania Florist has prided itself in being there for your most memorable moments, planning your floral arrangements each step of the way.

This year marks the flower shop’s transition into its third generation of family ownership and my 25th year working alongside my parents, Howard and June Nakamoto.

As my parents begin to step back from the dayto-day operations after taking over the business from my grandparents in 1968, we would like to say thank you. Throughout the years, Beretania Florist has developed lasting relationships with each of our customers, because you’ve included our flowers in your special occasions. We welcome our 76th year this winter because you continue to make us your family florist.

In June, Beretania Florist will introduce you to something new we hope will have you stopping by for more friendly conversation: Blooms by Beretania Florist. Featuring contemporary interior space arrangements of fresh-cut flowers, air plants and orchids, we are excited to share with you this new venture.

While some things change, Beretania Florist remains a family operation with the help of my husband, Larry Farinas, and our three children, whom you’ll often see at the shop during major holidays.

Find us on Facebook (facebook.com/beretaniaflorist) and on our website (beretaniaflorist.com). We’d love to hear your comments and share with you photos of the arrangements and specials we offer.

With Mother’s Day just around the corner, don’t forget that we are just a phone call away from providing you with what my dad likes to say: “A happy flower day.”

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